"What" indeed

I was entering a search query on Google, but didn't get farther than the word "what" when autofill kicked in:

You can try the experiment yourself if you like.  Anyway, I draw your attention to the sixth query from the top.  Selecting it brought up this results page:

 But the real fun is in the Amazon.com page.  From the Suggested Reading list to the Comments Page, it's pure gold, and well worth checking out.  Only then may you go to the Wikipedia entry.