Tuesday, December 15, 2009

Avatar Watch: Day Two

I thought a 1% drop per day might be too big... holy crap did I underestimate it.  Today, Avatar's RT ranking dropped 5 points, landing it at 86%.  I have got to get to the bottom of why film review aggregation drops off so predictably as opening night draws close.  At this rate, Avatar will be in the 70s by Friday.

Monday, December 14, 2009

Avatar Watch: Day One

Rotten Tomatoes currently has Avatar ranking at 91%, pretty stellar for any movie.  But early reviews are notoriously overly positive, and as opening night approaches the ranking almost always goes down.  I don't know why that is- presumably, critics have all seen the movie around the same time, so I would assume the rating would stay about the same; but it almost never does.   Is Avatar good enought to resist the trend?  I'll look at it each day to see.  I predict it will go down at least 1% each day until Friday, giving it an opening-night RT ranking of 86%.